Everlane
Concept
Creative Direction
Casting + Talent Relations
Video Direction
Roll-out
EVERLANE
7 DAYS. 7 WAYS.
EVERLANE 7 DAYS. 7 WAYS.
A new Content Franchise inspired by the days of the week answered Everlane’s need for engaging styling content on Instagram.
Following the launch of IG Reels, ISA leveraged the latest tools to showcase the product in various relatable settings across owned and earned channels.
The hero asset for the campaign (IG Reel) outperformed all @everlane reels at launch.
“Working with ISA is always a collaborative process. Their thoughtful approach pushes the boundaries of creative executions for Everlane’s social. ISA's focus on building impactful stories & delivering groundbreaking creative concepts set the trend for what we see on social today. ISA’s visionary ideas paired with their ability to anticipate cultural conversations make them trailblazers in the industry.”
— Amanda Pliska, Former Director of Marketing, Everlane