ISA played a key role in identifying and conceptualizing this partnership, including the innovative idea of creating an "ALL YOU NEED IS LOVE" arcade experience at the event. ISA also introduced the concept of a beauty touch-up station, where guests could enjoy 1960s-inspired updos styled with TYMO Beauty tools, adding a unique and memorable element to the celebration.

ISA oversees every aspect of this partnership from start to finish, including contract negotiations, strategic planning, and facilitating seamless creative collaboration between the brands and talent to ensure a cohesive and impactful execution.