We developed a unique, high-touch, social-first gifting experience to inject Ruby’s Cafe into the conversation on social during NYFW.

We partnered with Ruby’s to curate a custom “brekkie in bed” kit for ~50 creators and talent attending or participating in NYFW. Each kit included breakfast of their choice, Ruby’s robe, slippers, a mug, and flowers.

All recipients organically shared their Brekkie on social which drove a spike in follower growth, reach, and engagement.

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