Calvin Klein
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Calvin Klein
IN BED WITH #MYCALVINS
Calvin Klein IN BED WITH #MYCALVINS
A unique take on your average celebrity Q+A, developed in partnership with the YouTube Fashion Team.
VIPs, including Kendall Jenner, Emma Chamberlain, Rickey Thompson, and Evan Mock, got in bed with the brand to answer personal questions in their favorite Calvin Klein loungewear.
The launch episode garnered over 2M Organic Views, 99% positive sentiment, created a spike in YouTube subscribers, and drove traditional press across major global outlets.
“IN BED WITH #MYCALVINS set the bar for original serialized storytelling on YouTube for the brand and continues to be the most popular content on our channel to date.”
— Adrienne Scissons, SVP, Global Integrated Marketing and Public Relations, Calvin Klein